Humans cannot be separated from the more mobile because they are interesting. Ignoring function, humans tend to use it for entertainment rather than communication. ”Mobile phones no longer just phones. Now, cell phones are becoming the way people communicate and mobile phones have become part of their lives, “said researcher Esther Swilley technology and marketing at Kansas State University (KSU).

To gather data, Swilley KSU student researching ways to use and respond to their mobile phones as well as surveying students in marketing channels. Researchers measured the level of enchantment affinity human on the phone or cell phone. Survey participants had an age range 19-24 and 99% of them have cell phones. “Honestly, I’m surprised this number did not reach 100%. People used to share a computer, but not with cell phone that many people. Individual ownership is very meaningful to everyone.”

Through the adoption of smartphones and the introduction of more applications, Swilley said, for many owners, the entertainment factor of the phone becomes a source of pride and pleasure, “Similar to having a new pet.” Have similar Tamagochi, people would not turn it off and constantly playing with it and want to show it off to someone else, he continued as written by UPI.